Effective Date: 7/1/2025
Privacy Policy
Lunt Optics ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.luntoptics.net, interact with our content, or request products or services. It also explains your rights under applicable data protection laws including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA).
1. Information We Collect
a. Information You Provide Voluntarily
We collect personal data you voluntarily provide through forms, quote requests, emails, and downloads, including:
- Name, company/organization, and title
- Business email address
- Phone number (optional)
- Project specifications, quote details, or technical inquiries
We do not collect sensitive personal information (such as health data, biometric data, or government identifiers).
b. Information Collected Automatically
When you visit our site, we and our service providers automatically collect information using cookies and tracking technologies, including:
- IP address and general geolocation
- Browser type and version
- Pages visited and time spent
- Referral source (e.g., Google, Meta, Reddit)
- Interaction behavior (clicks, scrolls, form usage)
- Device type and operating system
We use tools including Google Tag Manager, Google Analytics, Meta Pixel, Reddit Ads Pixel, Microsoft Clarity, and other analytics/ad tech to collect and process this information.
2. How We Use Your Information
We use the data we collect to:
- Process and respond to quote requests and technical inquiries
- Provide access to gated content (e.g., whitepapers, downloads)
- Analyze website usage and improve site performance
- Customize marketing campaigns and advertising based on user interest
- Monitor for fraud, abuse, or security threats
- Comply with applicable laws and regulations
We do not sell or rent your personal information to third parties.
3. Sharing and Disclosure
We may share your data with:
- Third-party service providers who support our operations (e.g., web analytics, CRM, email platforms) under strict confidentiality agreements
- Advertising platforms (Google, Meta, Reddit, Microsoft) for remarketing or audience targeting, as permitted by applicable law
- Legal or regulatory bodies as required to comply with legal obligations, court orders, or defend our legal rights
All data sharing complies with applicable privacy laws, and we require partners to uphold high standards of data protection.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Analyze website traffic and performance
- Improve user experience and navigation
- Enable behavioral advertising and remarketing
You can manage your cookie preferences through your browser settings or by using cookie consent tools on our site. You may also opt out of certain tracking via:
5. Your Rights and Choices
Under GDPR (EU/UK Residents)
You have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to or restrict certain types of processing
- Request data portability
- Withdraw consent at any time (e.g., unsubscribe from emails)
To exercise these rights, email us at privacy@luntoptics.net.
Under CCPA/CPRA (California Residents)
California residents have the right to:
- Know what personal information we collect and use
- Request deletion of personal data
- Opt-out of the sale or sharing of personal information (we do not "sell" personal info as defined under CCPA)
- Limit use of sensitive personal information (note: we do not collect sensitive info)
To make a request, email privacy@luntoptics.net or call [Insert Phone #]. You may use an authorized agent, but we will require verification of your identity before fulfilling any requests.
6. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, contractual, and operational requirements. You may request deletion at any time as outlined above.
7. Data Security
We implement industry-standard safeguards to protect your personal information, including encryption, access controls, secure data centers, and staff training. While no system is 100% secure, we work to mitigate risks of unauthorized access, disclosure, or loss.
8. International Data Transfers
If you are located outside the United States, your data may be transferred to, stored, or processed in the U.S. or other jurisdictions. We take appropriate safeguards to ensure that data transfers comply with GDPR and international standards.
9. Children's Privacy
Our website and services are not directed to children under 16. We do not knowingly collect personal information from minors. If you believe a child has provided us with information, please contact us at privacy@luntoptics.net.
10. Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top and post the updated version on our website. If significant changes are made, we will notify you via banner, email, or other prominent method.
11. Contact Us
For any privacy-related questions, requests, or concerns, please contact: